Hello Reader When I was the director of marketing for an events management company, we ran demand programs the way you pack for a trip at 5am, throwing things in and hoping you didn't forget something important. Every Monday we'd look at the pipeline number, panic, and launch something. By Friday we'd already moved on to the next thing without checking if the last one worked. If we missed our number, budget was on the line (and so was my job). And that was years ago. Now the pressure is even...
14 days ago • 6 min read
For most of my career, the stack was something I learned to live with. Five-year CRM contracts, clunky workflows and bolt-on tools the IT team never wanted to approve. We worked around limitations and stitched together processes. Proving attribution was near impossible. Then AI arrived—promising to finally simplify our lives. But has it? You’ll have to read on to find out 👇 You Stack Has a Context Problem Your team is running campaigns across a dozen tools. Some overlap, some were added to...
21 days ago • 3 min read
If it feels like everyone is panicking about AI right now, you’re not imagining it. A lot of the loudest takes are designed to travel. They’re crafted to provoke urgency and fear, and that noise can make even experienced leaders feel overwhelmed. My take? Don’t build your strategy on someone else’s hyperbole. Instead, zoom out and get intentional about how you’re using AI at work. This week’s theme connects three ideas: Slow down. AI speeds execution, but judgment, alignment and...
28 days ago • 7 min read
I spent years as a marketer fighting for the same outcome: a spot in the top three blue links on Google. Roughly sixty percent of our budget went into SEO and content designed to pull people onto our website. Once there these visitors would discover we were the perfect solution, and would rush to fill in the “contact sales” form... at least, that was the way it was supposed to go. Those days are largely over. Buyers now ask ChatGPT, Google’s AI mode, and other assistants to explain...
about 1 month ago • 5 min read
Last week, that question surfaced repeatedly when I opened a Section-led event on AI and strategic marketing. People asked how to tell whether their content is being used inside AI tools, how to measure brand presence when clicks disappear, whether SEO still matters, and how to explain marketing impact when attribution breaks. This week’s issue answers those questions. Let’s dive in. Missed Last Week? Read This First As a long time marketer, I learned to operate inside the traditional funnel....
about 1 month ago • 4 min read
Success today depends on buyers and customers finding us online. Every transaction, deal cycle, and every growth plan starts with discoverability. For years, discoverability meant you hired an SEO expert and optimized for Google. If you showed up on page one, pipeline and revenue followed. But AI is changing the way people search, shop and buy online. Questions get answered inside search interfaces, chat tools, and recommendation systems. Many buyers make their decision before they even visit...
about 2 months ago • 5 min read
If you're finding yourself spending more time reviewing and updating poor-quality work, you're not alone. It’s a sign that you (and your team) need a better operating system. That's what this week's AI at Work is all about. You'll get the practical operating model and shared habits (The Driver Model and The AI Habit Stack) you need to set expectations, protect human judgment, and raise output quality without banning AI. Plus, we'll dive into the one thing everyone wants to know, “how do I get...
about 2 months ago • 8 min read
Welcome to the first official issue of AI at Work. If you’re back at your desk, mostly rested and ready to move, this is the moment to kick 2026 into high gear. I love this stretch of the year. It feels like a clean slate. Energy is high and anything feels possible, but the real challenge is keeping that momentum alive when the calendar fills up and the year gets busy. For me, that comes down to having a clear plan and a simple operating model. When I have clear goals, clean systems and...
2 months ago • 6 min read
Hello We’re kicking off 2026, which always feels like permission to clean things up, rethink what’s working, and start fresh. Where this started I started Zero to Unicorn to share what I was learning about AI and show other people how to use it better. At the time, I was deep in the startup and tech world, so most of you were founders or working in SaaS. Back then, generative AI was… rough. Image generation was bad. Writing outputs were stiff and formulaic. Still, I could see the potential...
2 months ago • 2 min read