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AI at Work is a weekly newsletter on how marketing teams redesign workflows, roles, and systems with AI. Real examples, practical frameworks, and repeatable processes operators can use immediately. Join thousands of successful marketing leaders by subscribing below!
Hello Reader There’s a dynamic I hear from marketing leaders right now, and it usually sounds like this. “My CEO keeps pushing us to drive results with AI, but when I put together a proposal, with budget, headcount, and a timeline, I struggle to get it approved.” If that feels familiar, you’re not alone, and the problem isn’t your proposal. It’s that most AI programs get stuck in what I call pilot purgatory: lots of small experiments, zero coordinated investment, and a CEO who’s enthusiastic...
Hello Reader When I was the director of marketing for an events management company, we ran demand programs the way you pack for a trip at 5am, throwing things in and hoping you didn't forget something important. Every Monday we'd look at the pipeline number, panic, and launch something. By Friday we'd already moved on to the next thing without checking if the last one worked. If we missed our number, budget was on the line (and so was my job). And that was years ago. Now the pressure is even...
For most of my career, the stack was something I learned to live with. Five-year CRM contracts, clunky workflows and bolt-on tools the IT team never wanted to approve. We worked around limitations and stitched together processes. Proving attribution was near impossible. Then AI arrived—promising to finally simplify our lives. But has it? You’ll have to read on to find out 👇 You Stack Has a Context Problem Your team is running campaigns across a dozen tools. Some overlap, some were added to...